THE CHALLENGE
breastcancerroundtheworld aims to launch to British and worldwide media during
October 2010, Breast Cancer Awareness month.
After a nationwide search and selection process our team will undergo rigorous training, team building and
familiarisation on board a proven round-the-world racing yacht. In October 2011, to coincide again with Breast
Cancer Awareness month, our team will set sail from the heart of London with huge media support on the first leg
of their epic round the world challenge.
experiences at sea and in port will provide the perfect vehicle to be able to gain the attention of the public and the
international media. A well thought through publicity campaign will ensure that the breastcancerroundtheworld
team remains in the media spotlight both in the UK and abroad from the launch through to its successful conclusion.
